Case Study: Celebrating Mrs. Rosa Parks

A movement to honor the life of a hero, Mrs. Rosa Parks


We launched a worldwide campaign — #HoldMyHandChallenge to honor the life of Mrs. Rosa Parks and spread her messages of hope, unity, and love.

Did you Know? Books & Campaigns 

In support of The Library of Congress’ first exhibit focused on just one person — Mrs. Rosa Parks, we wrote and produced 4 books. Let us design yours.

Social Media 

These books were turned into videos, social posts, and an upcoming play to spread Mrs. Parks' messages.

Music Heals 

To support and promote Mrs. Parks' message we conceived of and produced "Mrs. Rosa Parks Tribute Album; Love Is All That Matters"

Celebrating The Life Of A Hero 

In support of The Library of Congress’ exhibit featuring Mrs. Rosa Parks, PIR created a series of unprecidented live events that extended visitors experience beyond the library’s exhibit.