Case Study: Celebrating Mrs. Rosa Parks

A movement to honor the life of a hero, Mrs. Rosa Parks


We launched a worldwide campaign — #HoldMyHandChallenge to honor the life of Mrs. Rosa Parks and spread her messages of hope, unity, and love.

Social Media 

Music Heals 

To support and promote Mrs. Parks' message we conceived of and produced " Thank You Sister Rosa" Featuring Cyril Neville & Mark Bryan for the album "Love Is All That Matters"

Celebrating The Life Of A Hero 

In support of The Library of Congress’ exhibit featuring Mrs. Rosa Parks, PIR created a series of unprecidented live events that extended visitors experience beyond the library’s exhibit.